Meet Amara, my friends.
She is kind, thoughtful, and incredibly sharp. We met over coffee in one of my favorite bookstores during the winter to chat her brand and storytelling. I listened as she let me know about her business. And in fact, our businesses aren’t too different! She is a champion for those brave souls embarking on the journey of starting their own businesses. Looking back at our notes, these words stick out: “trustworthy” … “educate” … “experienced” … “strategic”. As Amara told me about her experience, her passion, her dreams, I could see the writing on the wall. Whoever gets to work with her to launch a business will be incredibly lucky! To grab a consultation, check out her website!
So let’s get down to our business: storytelling.
It would be easy for Amara to say, “Hey! I’m experienced, I have an MBA, I have worked with people!” She could advertise with just her experience alone. But, Amara understands something about humans nowadays. She understands that humans love connection. They love being told a story. And to be told a story, they also want pictures.
Future clients want to know what you’re about! And to interpret that information quickly, pictures are key. This is also called “visual storytelling”. And that is the heart of brand story headshots.
This is how we did storytelling:
- Amara and I talked about what tools of the trade she uses and why she uses them
- I asked her where she most likely to meet her clients
- She told me the nitty gritty details of how and where she does most of her work
When in the business of storytelling, no detail should be left unturned. Every little habit, from the pen you always use to the coffee shop you love the most all matters. All these tiny little bits of information are telling the story of you, your personality, your brand. This is brand storytelling. This is why IG Stories are so popular, why personal branding photographers are popping outta the ground like daisies, why there is so much focus on visual branding. Because people want to see YOU.
If you’re ready to be seen, let’s grab a drink. I wanna hear all about it. If you’re still brewing about it, check out my girl Kristina for some inspiration.
xo for now,
To grab a drink and talk storytelling, email me at: firstname.lastname@example.org